I'm just back from summer break and while I was on holidays I picked up a copy of the Social Media Monthly at the newsagent. It was more curiousty than anything, and at $17.50 despite a $6.99 USD cover price and above parity exchange rate, I now consider that curiousity satisfied and probably won't be...

Attaching yourself to a big name in order to establish some sort of credibility is nothing new. For years, entertainment marketing has long relied on the “from the producer / director / makers of…” as a way of boosting awareness and anticipation for a film or TV show. Because these people have a direct creative impact...