Working with Epitome Media is a partnership, designed to provide you with detailed insight and analysis into your brand’s presence and performance across the social media landscape.

With our social media monitoring tools, we can help your business:

  • Continuously monitor pre-set topics – perfect for brand, product and campaign tracking.
  • Assess particular topics, themes or conversations – theme and issue identification and analysis. This is great for campaign and brand planning and crisis management.
  • Provide overall industry or category analysis – ideal for strategic planning, capability and knowledge development and content commercialisation.

We have access to billions of social media conversations collected since 2006 and we continually monitor and measure the social media universe to build on our database.

Using this information and our presence management services we are also able to collaborate and manage engagement with bloggers and other online influencers.

Our performance measurement platform is powered by Sysomos and then integrated with other key data collection points.  All data is then analysed and interpreted to provide an overall performance report for our clients.

What Makes a Difference?

When you have access to as much data as we do, understanding what information makes a difference is crucial.

Geographic & Demographic

Understanding the location of key social conversations and their demographics allows you to understand what your engaged audience profile is.

This will assist you in both your online and offline activity.  We can focus and filter by age, gender, location, sentiment, time, competition, or “topics”, and we can provide this information from a historical point in time and in real time.

Understanding the Who, What, When and How

By extracting key insights, themes and trending topics, we can drill down in each area to understand when and what conversations are happening, who is holding them and how influential they are. We can get further information on topics or conversations that appear to be stronger or more influential, and importantly we can understand what your core audience’s interests are in addition to your topic – all in real time.

Sentiment Analysis

Using our sentiment tool we can discover the nature or sentiment of the content around the particular search query. This means that not only will you know the quantity and profile of your engaged community, but you will understand if they think positively, negatively, or are neutral about it.

We can help you understand how sentiment varies by demographics and by geographic location. We can also provide insight into the sentiment of your key influencers.

Key Influencers

Traditionally a brand or business would understand who in the media and the community were important and would treat them as brand ambassadors. They would ensure that they had access to news and information and in some cases VIP treatment.

With social media, everyone has an opinion and shares it with a significant number of people.  These are not necessarily pre determined influencers and cannot be ‘managed’.

We can tell you at any given time, on any given topic, who the opinion leaders and authoritative individuals that your current and prospective customers are listening to are. This will allow you to identify them, build a relationship with them and be aware of what they are saying about you and your business.

Text Analytics

We visually analyse volumes of text streams and summarise it so we can identify the strongest themes and conversations, rather than having to go through each blogging conversation.

This means we can:

  • Identify and track key conversations surrounding your brand or topic query.
  • Identify your key ‘buzzwords’ and specifically those that are mentioned more often with your brand or topic.
  • Identify and then include aligned buzzwords into the overall search (what topics are relevant to your query).
  • Identify related and unrelated topics of conversation.
  • Support your SEO efforts by providing intelligence on what keywords are optimal.

Understand your Blogosphere

The impact of blogging is so significant that it can make or break a campaign or brand’s activities.  Latest statistics have the number of blogs at over 200 million with 100s being added each day. Even if you are not blogging, other people are and they are blogging about YOU!

Epitome Media will identify all of the blogs that involve your brand or topic and analyse these results by recency of the post, authority of the blogger and relevance of the search query.

We can track popularity trends and provide a graphical analysis of the frequency of online conversations around your search terms.

We can also explore conversation spikes and drill down into a particular conversation to gain more insight into what is driving and spiking conversations.

This means we can:

  • Understand what bloggers are saying about your brand/search topic.
  • Automatic and instant translation of blogs (over 189 languages).
  • Identify the blogger and people who are leaving comments and feedback.
  • Explore the sentiment of the blog (positive, negative, neutral).
  • Explore the blog influence network (who are they influencing with their blogging/comments and feedback).